-•- HomeOfficeDigest.com Newsletter - Issue 169 -•-
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THE HOME OFFICE DIGEST NEWSLETTER
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Here is your issue of the HomeOfficeDigest.com newsletter. 
This e-mail is never sent unsolicited.
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BE YOUR OWN BOSS
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I know I've been harping on this a little bit over the last few
months, but tax time is quickly approaching! If you have not yet
visited an accountant, it's at least time for you to get your 
documents in order and make an appointment. Taxes for people 
working at home have some specific needs that may not be able
to be worked on if you wait to file until the last minute. I
know that taxes are horrible, and none of us really want to
pay them, but it is something that must be done! One of the
main reasons to file your taxes early is so that you can know
for certain if you have to pay any additional taxes that you
didn't anticipate. Our first year filing we owed $5,000 more
than we thought, luckily we had the money in the bank, but
I have a feeling many of you wouldn't be able to come up with
$5,000 in a couple of weeks! Don't think an extension will save
you! Extensions don't give you any longer to pay your taxes,
they just give you a little more time to file the papers.


FEATURED ARTICLE
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How Not To Market 
by John Colanzi 

I really don't get it. 

Why do so many marketers shoot themselves in the foot? 

It takes time to build an online presence. 

Why do so many marketers go out of their way to lose 
business and credibility? 

They do everything they can to destroy any chance of doing 
business with future customers. In many cases they not only 
lose a future customer, they destroy their reputation. 

Some ways not to market. 

1. Subscribe to an ezine and every time the publisher sends 
out their newsletter, play email tag and hit them with an 
ad. 

Do you think you'll make a sale? 

I doubt it. 

2. Use forged headers in you email. 

What are you hiding? 

If you don't want me to know who you are, why in the world 
would I trust you with my money? 

3. Send me an email saying, "You're receiving this 
message because we are both members of the same opt in 
list." 

Since I don't belong to any safe lists, you've started your 
sales letter with a lie. 

I'm sure you'll get my business. I love sending money to 
people who lie to me. 

4. Sending those bogus pyramid letters. 

They are illegal and I'm sure I want to flood in boxes with 
illegal chain letters. 

Wake up! 

Here's what mailing one of these letters shows: 

A. You know nothing about doing business. If you did you 
wouldn't be wasting my time and yours. 

B. You either don't have a clue that these schemes are 
illegal or you feel you have to break the law to make money. 

So use any of these methods of marketing and I seriously 
doubt you'll get many sales. 

Why would anyone buy from you? 

If you're too dumb to know any better, how can I make money 
investing in a you? 

If you're a scam artist, I know you aren't getting a dime 
out of me. 

Do yourself a favor. Build a real business. 

Don't show your ignorance by using any of these schemes. 

Save yourself some time and do business the right way. 

Once you lose your credibility, you may never get it back. 


-----------------------------------------------------------
Copyright (c) 2000 - 2002 John Colanzi. 
SPECIAL NOTICE: Free Internet Marketing Library - Famous 
internet marketing experts reveal their most important, 
time- proven, and successful methods. Get your Free 
Marketing Books Now at: 
http://johncolanzi.com/freeware.html 

  
DOWNLOAD OF INTEREST
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even if you only use it once, it's a program you'll be glad
you have.


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