-•- HomeOfficeDigest.com Newsletter - Issue 168 -•-
>>> Back to The Past Issues Page <<<

THE HOME OFFICE DIGEST NEWSLETTER
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Here is your issue of the HomeOfficeDigest.com newsletter. 
This e-mail is never sent unsolicited.
Our e-zine is mailed twice a week to a 100% opt-in database.
There are currently over 44,000 opt-in subscribers. 
You can visit our website at: http://www.homeofficedigest.com
To be removed, please see the bottom of this e-mail.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^


WEALTH WARNING
^^^^^^^^^^^^^^

Two common ways to become wealthy include inheritance and marriage. 
Most people who achieve wealth in that manner do not become good 
stewards of their money.


FEATURED ARTICLE
^^^^^^^^^^^^^^^^

Critical Mass, XML & The Surprise Twist For e-Marketing 
By Paul Reilly 

The free distribution of specialist articles, complete with 
republishing rights and a carefully crafted bio & resource 
boxes, are now universally recognized as a powerful, key 
strategy in building: 

- Credibility as an expert within your field. 
- Targeted traffic via a contextual linking 
- Your in-house opt-in subscriber list. 
- Link popularity to increased your Google rankings. 
- Residual Income through affiliate programs 


* Getting Published In Your Shorts * 

Providing your article is well written, original, informative 
and most of all, project's your own personality. 

You'll not only generate masses of:- 

- Free advertising 
- Free traffic 
- Free subscribers 

you'll also.. 

- Reduced your customer acquisition rate 

not to mention.. 

- Third party edification 
- Brand awareness 
- Most valuable of all...Fans 


* Rapid-Fire Information Assault Tactics * 

The two most popular ways of reaching e-zine publishers with 
your articles are:- 

a) 'Article announcement' lists 

b) 'Article announcement' sites 

Let take a look at how this can be done quickly and 
efficiently. 


Firstly, submitting to 'article announcement' lists 

1) Simply search for 'article announcement lists' on 
google.com and compile a list of related announcement 
lists. 

2) You simply opt-in to all of the lists that fit your target 
market by sending a blank email to all the subscribe 
addresses 

2) Confirm your subscription by either replying to the 
automatic email you receive a few moments later or 
by clicking the confirm link provide by the automated 
email. 

3) Then compile a list of lists or a mail group. 

4) Then, write your article and email it to your list of 
announcement lists. 



Secondly, submitting to 'article announcement' sites 

1) Again search for 'larticle announcement sites' on 
google.com and again, there again, there are lists in 
abundance. 

HOLD ON! 

Take a close look at each site, you soon realize that. 
'Article Announcement Sites' are a different ball game! 

It's no longer as straight forward as subscribing to 
all the lists and sending one email containing your 
article. 

Most announcement 'sites' have different methods of 
submission. Some require the entire article and some of 
your details, some require a link to the article others 
require a log-in and even can ask you the publisher 
if they'd like to submit a photo. 

So as you can see hitting these high traffic resources 
in large numbers regularly can take precious time out 
of your daily marketing efforts. 


OK! I apologize in advance for the use of hyped language! 

BUT!!!! 

I stayed awake through the early hours of this morning 
evaluating what I genuinely believe is the most powerful 
e-publishers available this year.(and it's only February) 

Don't go any further until you've checked out the free 
evaluation download ... Click here. 
http://www.roibot.com/w.cgi?R37637_EZREV 

Before I started to touched the instructions. I tried to 
figure out how to access the features within EzineAnnouncer. 
( Foolishly, I *never* read instructions, I always see 
usability as part of the challenge) 

First things first, I filled out the global details and set 
up the product forms for my this ezine. 

"Hey, aren't I smart I thought to myself..." 

Then fumbled my way around trying to get the dam thing 
to submit to the huge list of ezine directories. 

Within 10 minutes I'd worked it out and we hay, some ezines 
were working others weren't. ... 

Humm... 

Then I notices a whole section of passwords and additional 
fields that required filling out. 

Once I'd filled out the various macros under each field. 
Now I was rapidly submitting to many more e-zine 
directories than I would normally ever bother with. 

Then!.....3 hours later I realized that the macros 
made it possible to drag and drop data into a field on 
submission. 

Basically you fill out all the info required by any kind 
of e-zine articles submission system. 

And if EzineAnnouncer doesn't recognize the form fields 
yet, you simply drag and drop a macro into the empty 
field and click submit. 

I've never submitted my e-zine so quickly to so may places. 
This tools is a must! But don't take my word for it. Check 
out the trial. I promise you'll be hooked! 
http://www.roibot.com/w.cgi?R37637_EZREV 


The more I learned about each feature the larger 
the grin spread across my face. 

Personalization with SMTP email merge...So what! 

....I've got opt-in pro you might say! 

But does your top-end email marketing solution integrate 
with an ever growing database of like minded e-zine 
publishers directories, discussion lists, announcement 
lists etc..... 

The data in constantly updated by XML. Old data removed, 
while new data constantly added. 

This tool looks set to grow into a huge targeted info 
exchange. soon to become a focus piece on every e-publishers 
desktop. 

EzineAnnouncer also tracks ad's, sales and personal contacts. 
And it's extensive database and detailed macros enable you 
to send some of the most personalized ad/article swaps to 
huge numbers targeted ezine publishers at the click of a 
mouse 

Here see for your self 
http://www.roibot.com/w.cgi?R37637_EZREV 

Final Words... 

My prediction is that *unless* someone develops a 
highly competitive system, with it own unique XML 
model. Which, by design remains in some way 
strategically incompatible to EzineAnnouncer. 

Then... 

I predict that EzineAnnouncer will accelerate in growth. 
To become a pivotal, multifaceted information exchange for 
e-publishers in much the same way as Napster or ICQ became 
became so big... 

The more users it acquires, the more powerful it becomes 
and more importantly to the marketer, the more precisely it 
may be targetted. 

The only other question is:- 

'how might the EzineAnnounce profit model evolve?' 

I also hope to see some healthy competition emerge before 
either the price goes sky high or some hybrid pay for 
performance model is introduced. 

For more information and a free trial click here 
http://www.roibot.com/w.cgi?R37637_EZREV 

 
 
TREASURE TIP 
^^^^^^^^^^^^

The great wealth hunter Waschka says, "If you always hunt elephants, 
you may die of starvation. But if you focus on the easier little game 
like rabbits and birds, you'll be better prepared when the elephant 
comes along."


HOME OFFICE DIGEST ADVERTISING
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Home Office Digest advertising is very popular and very limited, 
so make sure to reserve yours today! Only 10 ad spots are reserved 
each newsletter issue. Plus, we mail a maximum of 1 solo mailing 
a day to our 44,000+ opt-in subscribers. For more advertising 
information, or to place your order, go to:
http://www.homeofficedigest.com