-•- HomeOfficeDigest.com Newsletter - Issue 160 -•-
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THE HOME OFFICE DIGEST NEWSLETTER
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WORDS OF THE WEALTHY
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When you buy shares of stock directly or through a mutual fund, you 
become part owner of a company. These shares can build your wealth 
by paying you dividends and by rising in price.


FEATURED ARTICLE
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12 Guaranteed Guru Secrets, For Better Ezine Ad Results 
by Patrick Hale

>From buying expensive solo ads to placing free classifieds 
in ezines the past three years, you can be assured of my 
qualifications to write this article. I'm a Guru aren't I ? :-) 


1. I Place most ezine ads in an ezine that is not delivered regularly 
on schedule. People love surprises and it's a real surprise if this 
ezine arrives on schedule. (I bet on a high number of subs, here) 

2. I just Love to put ezine ads in an ezine classified section, where 
it is competing with dozens of other ads. If I do get a clickthrough 
this means my dollar sign characters stood out above the rest. 

3. I Don't bother to spell check my ad copy. That misspelled word 
is sure to get noticed, and that's what it is all about, Right ? 

4. My personal favorite is choosing an ezine whose publisher uses 
an FFA site to build his subscriber list. I can bet on the sub list 
being huge and also have a broader audience to choose from. 

5. I Always use the same affiliate ads that come standard with the 
program. These ads are all written by professional copy writers, 
so they are nothing short of pure magic for a guaranteed click. 

6. Why would I waste time subscribing to an ezine before buying a 
top spot ad. There's more important things to spend my time on. 
( Hey ! Honey, what time does the game start tonight ?) 

7. I Always try to put enough info in the ad to make the sale from 
the point of exposure, not depending on the prospect to click to 
my website, or send for info by email. Saves 'em time, plus you 
got'em on the hook, why let them go ? 

8. If the ezine publisher publishes a separate ad issue besides the 
main ezine this is excellent. Everyone reads the ads only ezines. 
You know, it's like the dessert after a full course meal. 

9. Never, but never give specific details in your ad. This is sure 
to keep the prospect guessing and we all know that curiosity 
is the key to make the prospect click on your contact link. 

10. I Don't waste my time targeting a prospective audience. 
Always using the "shotgun" approach when placing ezine ads, 
scattering the ads everywhere, I'm bound to get a click. 

11. Forget about the format rules. Who cares if my ad is 70 
characters per line instead the allowed 60, no one counts the 
spaces and punctuation marks anyway. And surely that extra 
line or two will never be noticed. ( they'll run my ad anyway) 

12. One last Sure Fire Secret, don't run your ad over a couple of 
times in the same place. People get bored real quick with the 
same old stuff and will completely ignore your ad. So, be sure 
to run a different ad often. 

Hopefully, you've copped a grin from this little spoof on how to 
place your ads to get the most response from them. 

Now, if you wish to get Real with your ezine ad marketing just 
re-read the above, and see the exact opposite of what is written. 

Wishing You Success 

-------------------------------------------------------------------
Pat @Maxaid - Publisher of Maxaid News The Un-Ordinary Ezine, 
The Whole Truth and Nothing but the Truth, about marketing online. 
Subscribe at http://maxaid.com/maxaidnews.html 

 
 
Treasure Tip 
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According to the Census Bureau, the number of poor people making less 
than the poverty threshold of $15,000 per year in the U.S. fell by more 
than 1 million in 1993 - the first declined in five years.


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