-•- HomeOfficeDigest.com Newsletter - Issue 156 -•-
>>> Back to The Past Issues Page <<<

THE HOME OFFICE DIGEST NEWSLETTER
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^


Here is your issue of the HomeOfficeDigest.com newsletter. 
This e-mail is never sent unsolicited.
Our e-zine is mailed twice a week to a 100% opt-in database.
There are currently over 44,000 opt-in subscribers. 
You can visit our website at: http://www.homeofficedigest.com
To be removed, please see the bottom of this e-mail.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^


WORDS OF THE WEALTHY
^^^^^^^^^^^^^^^^^^^^

Collateral - is something of value that is pledged against a loan 
in case of default. When you list collateral such as furniture, 
equipment, property, or accounts receivable, you should also 
include documents that will verify the value of these items.


FEATURED ARTICLE
^^^^^^^^^^^^^^^^

5 Steps to Creating an 'Anticipated' Ezine
by: Gail Hornback

Everyone and their brother seem to be getting into 
the ezine (Electronic Magazine, or newsletter) business. 
Competition for subscribers is getting fierce. Getting 
subscribers is not too hard. But KEEPING them is 
a challenge! 

Here are five important steps to making your 
ezine subscribers anticipate, open, and read it every 
time, rather than looking for the delete button or the 
unsubscribe instructions. 

1. Spell it out. Let your readers know exactly what 
they are going to find in each issue right up front. 
Include an easy to scan Table of Contents as near the 
top of the issue as possible. Try to limit any ads or 
information that precede your ezine Title and table of 
Contents to one (or less! LOL) 

It's no secret that folks are busy. You MUST inform them 
of what is included in your issue, in a manner that is easy to 
scan. Of course, this makes the wording of your titles 
extremely important, if you're going to catch their attention 
and convince them to scroll down and read what you've 
spelled out for them. 

2. Be consistent. Set a format, and stick to it for every 
issue. Decide on some basic categories for content, and 
don't make changes very often. Your subscribers will 
know what to expect in each issue, and be able to find 
the information they have been anticipating. 

2. Keep it short. Don't overload each issue. Two or three 
segments per issue. (as above, repeating the same segments 
in each issue) Don't overwhelm your subscribers with 
more than they are able to digest, or browse through. 

Consider offering one feature article, and one or two other 
segments, which will all depend on the theme of your ezine. 
You only have their attention for about 5 - 10 seconds after 
they open your email. You MUST catch their attention in 
that time, or they'll be gone. And you'll only get a couple 
of chances. Sometimes, even less. One or two issues 
of not catching their attention, and they're looking for the 
unsubscription instructions. 

3. Pack it full. Just because you offer a short, quick, 
simple to read ezine, doesn't mean you can't fill it full of 
great information. There is your challenge! And the bottom 
line to establishing your publication as the one that's read 
and anticipated! What you choose to include in the short 
time that you have their attention, MUST be informational, 
useful, fresh, inspiring, and entertaining. Write your own 
articles, if at all possible. But, if not, work at finding content 
that 

4. Avoid advertising overload. Yes, we all know, our 
ezine is our promotion connection to the internet world. 
But don't take advantage of your subscribers. Minimize 
the advertising as much as possible. One or two sponsor 
ads, and a handful of classified ads (no more than 10!) are 
about all any reader can handle. And beware of trying to 
pawn off advertising for all your informational content. It 
might work on some newbies, but you're not going to 
pull it over on the more experienced reader who is looking 
for real information. At least, not if it is all they are getting. 

This is an important point, especially if you write your own 
articles. The most published and anticipated articles are 
those that contain NO personal promotional links whatsoever, 
except in your bio or resource box that you include with the 
article. 

Think about how its done on television, radio, and in all the 
hard copy magazines. The advertising is there, of course. 
And usually more than we appreciate, but we accept it and 
tolerate it, knowing it pays their bills. But in between the 
ads, we are more than likely reading that magazine, watching 
that program, or listening to that station because we are 
getting something we can use and/or enjoy. 

Publishing an Ezine is an important part of marketing any 
internet site or Ebusiness. It's not an easy task, or something 
to take lightly. It takes loads of time, lots of research 
and/or writing, and genuine dedication to your 
subscribers! Just give them information that is useful, 
entertaining, inspiring, or if possible, all three! They'll 
anticipate the arrival of your latest issue, and keep on coming 
back for more! 

----------------------------------------------------------------
Gail Hornback is owner of WebWorksAtHome.com, 
http://webworksathome.com and a partner in Coyote Marketing, 
(CM/YMTC) where you can get Your Own E-Business Website For 
Pocket Change. Learn HOW to Launch Your Own E-Business, NOT 
someone else's mirror site! 
http://cmymtc.com/index1.htm 

 
 
Treasure Tip 
^^^^^^^^^^^^

Without a good credit record, you can't borrow money to buy a car, 
home, or anything without paying exorbitant interest rates. A bad 
credit rating gone unattended will kill your chances of building 
wealth.


HOME OFFICE DIGEST ADVERTISING
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Home Office Digest advertising is very popular and very limited, 
so make sure to reserve yours today! Only 10 ad spots are reserved 
each newsletter issue. Plus, we mail a maximum of 1 solo mailing 
a day to our 44,000+ opt-in subscribers. For more advertising 
information, or to place your order, go to:
http://www.homeofficedigest.com