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-•- HomeOfficeDigest.com Newsletter - Issue 151 -•-
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THE HOME OFFICE DIGEST NEWSLETTER
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Here is your issue of the HomeOfficeDigest.com newsletter. 
This e-mail is never sent unsolicited.
Our e-zine is mailed twice a week to a 100% opt-in database.
There are currently over 44,000 opt-in subscribers. 
You can visit our website at: http://www.homeofficedigest.com
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BE YOUR OWN BOSS
^^^^^^^^^^^^^^^^

Take a day off and enjoy the holidays! If you have company over
for Christmas or Hanukkah and ask to be excused to go check your
email you should be ashamed of yourself! This is the time of year
when we should all take advantage of being our own bosses and
enjoy spending time with those who mean the most to us. If you
were working in an office building somewhere for a boss that 
didn't give you a day off for the holidays I'm sure you'd be
complaining to whoever would listen about how much of a creep 
your horrible boss is. Don't turn yourself into that creep! :-)
Give yourself and your computer a rest, don't even turn the
thing on! Happy Holidays! 


FEATURED ARTICLE
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TRAFFIC PUMPS And FILTERING TRAFFIC 
by Bill Wise

Adult Web Masters have used traffic pumps and filtering 
successfully for years. It takes work and time, but, before 
you build your site, add to your site outline how you want 
your traffic pumping system to look, plan how you will filter 
your traffic, and integrate this plan with your overall site 
design. It is not necessary to have the entire system completed 
before you put up your site. This can be added to over time, but 
it will necessary to plan it in advance if you hope to achieve 
maximum benefit. 

What is a Traffic Pump? 
A traffic pump is any device that sends traffic to other sites. 
Link lists (sites that list certain types of web sites with a common 
theme), information sites that refer surfers to certain sites for 
help on the specified topic, small specialty sites that attract a 
surfer who then realizes he wants something else and is offered a 
choice of sites to go to, a portal site (an information site taken 
to such a high level that it becomes the final word on that subject), 
and large sites that offer large numbers of products but filter 
potential clients off to more specialized sites are examples of 
traffic pumps. The idea of a traffic pump is to move traffic from 
one of your sites to another, always offering the visitor something 
different to entice him. Thus traffic is "pumped" from one site to 
another. It takes time and work to build a traffic pump, but, if you 
expend the effort, your traffic and sales will increase. Filtering 
traffic means just that. Offer the surfer choices that let him choose 
what he thinks he wants, and, then having filtered him through the 
course filter, refine his choices even more. Keep moving him further 
and further into your sites, but always offer him choices. So you draw 
him to a large site with many choices then let him direct himself to 
a specialty site that also offers him other choices, including the 
main site, until he finds what he wants. 


Imagine the sun as your central site. The planets are smaller sites. 
Tie them all to gather with links to one another. Now, traffic will 
flow from one site to another. You use inventive techniques to 
interest visitors in going to another site. For example, if you have 
a site that sells watches online, you would build a central site with 
all your products listed. Then smaller sites that specialize in 
certain watches or price point. I would build one site for dive 
watches. A diver that needs a watch would seek out this site, if 
he didn't find what he needed, he would find links to other sites 
offering other types of watches. He might decide that he would rather 
spend a little more and get a watch that would work as an everyday 
watch and a dive watch. Dive watches tend to be clunky and not that 
attractive but some better watches will double as a dive watch. Thus 
you 'pump' your visitor to another one of your sites. 

This technique is a favorite of some of the adult sites and has made 
them millions of dollars. Use it to keep visitors on your sites. Move 
them around until they find something they want to buy! 

Good Pumping, 

Bill Wise 
http://www.billiondollarwebmarketingsecrets.com  


DOWNLOAD OF INTEREST 
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I still can't believe that so many of you don't have ICQ on your
computer! If you want to partner up with people, or chat with 
your down, or get tech support questions answered quickly then
you have to have ICQ! For those of you who don't know what ICQ
is, ICQ is an instant messaging type of program similar to AOL's
instant messages. I'm not telling you to keep ICQ on and running
all the time. I'm not even telling you that you have to use 
ICQ on a daily basis, but all of you should at least have ICQ
on your computer in case you need it. ICQ is a small download
and is available free at http://ww.icq.com or through a site 
like Cnet's Download.com. Please, if you don't have ICQ get it
today! There is simply no reason not to have it.


WHAT ARE THEY THINKING
^^^^^^^^^^^^^^^^^^^^^^

I recently got an ad via email from a person I speak to on a 
regular basis. The ad was about a new service that had just
launched a few hours before the ad was sent and the idea 
behind the email was to generate some interest in this very
new program before someone else told me about it. When I read
the email the service sounded interesting so I decided to give
it a look. I scrolled down the email, clicked on the website
link, and the website address was incorrect! I realize that
speed is often the key to success in the fast paced online 
world, but speed by itself can be a dangerous thing! What
in the world was this guy thinking when he sent an email 
to his list of over 20,000 opt-in prospects without first 
checking at least the website URL to make sure it was correct?
If this person would have taken an additional minute to 
check his work he could have generated at least one more
sale, mine. 


HOME OFFICE DIGEST ADVERTISING
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so make sure to reserve yours today! Only 10 ad spots are reserved 
each newsletter issue. Plus, we mail a maximum of 1 solo mailing 
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