-•- HomeOfficeDigest.com Newsletter - Issue 134 -•-
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THE HOME OFFICE DIGEST NEWSLETTER
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HOME OFFICE TIP
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If your kids are old enough to understand rules about the
home office, establish guidelines for them regarding your
business, such as: when it is okay to approach you, what
is an emergency, use traffic control techniques and don't
answer the office phone.

Make yourself available to them at certain times of the
day, and make it clear that you are not always available.
It should rarely be okay to interrupt you when you're on
the phone.

Obviously, it should be okay to interrupt you in case of
an emergency. But what constitutes and emergency? You might
want to come up with some emergency and nonemergency scenarios
so that your kids will be clear on this point.

Create some kind of symbol that you can put on your office
door to indicate when you can't be disturbed. Some parents
have had success using a stop/go sign. You might even ask
your kids to design it, so that they can be involved in the
process.

Your children should not be allowed to answer your office
phone, or to use it for their personal calls.


FEATURED ARTICLE
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Repetition & Marketing Metrics, Are You Measuring Up?

By Barrett Niehus
http://www.freetrainer.com

What is known by all marketers, but not realized by
many small business owners is repetition and measurement
are the keys to running a successful marketing campaign.
The primary focus of any marketing program is to get your
target customer to purchase your product. However, many
small business owners do not effectively utilize repetition
to brand their product, and very rarely do they utilize any
form of metric to measure the success rate of a program.

Statistics vary, but it takes the average person at least
five exposures to a brand name or product before he or she
will make the commitment to purchase it. In addition, it
usually takes more than thirty exposures to a marketing
piece before the customer can remember it at will. The
simple lesson from these facts are that you must run
advertisements multiple times, and consistently use the
same or similar images to market your product. Run the
same advertisement in multiple mediums, with the same logos,
images, and themes as it has been proven to be the best
mass media approach to marketing your product.

Repetition is the key to creating a successful marketing
program, but how exactly do you measure the success? A
successful marketing campaign develops awareness of your
product which translate into larger sales volumes, but
what part of the campaign has had the greatest effect on
awareness and increased sales? To answer these questions,
you must approach your marketing program with some pre-
defined ideas on how you are going to measure results,
and how you are going to the results of one marketing
medium from another.

To define exactly how you are going to measure the
results of a specific marketing program, you must
evaluate the message of your campaign. You must
determine exactly what is going to close your customer,
and if anything in the message can be echoed back to
you in a quantifiable form. Many times, you can include
an offer, coupon, or discount in the advertisement which
can be documented at the time of sale. This provides
an easy metric for tracing the effectiveness of an
advertisement. If a traceable coupon or discount is not
available, you may need to rely on measurements of
increased sales and statistical analysis to quantify the
results of your program.

The two fundamental themes in marketing are repetition
and measurement. A marketing program will be ineffective
if it does not provide sufficient repetition and exposure.
In addition, the program will be useless unless it can
provide a quantifiable response. Both provide the foundation
with which to build an effective marketing campaign.

-------------------------------------------------------
ABOUT IP WARE - http://www.freetrainer.com
IP Ware Real Estate Investment Software Allows the User
to Precisely Calculate Profits and Returns From Investing
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WORDS OF THE WEALTHY
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A privately held company is one in which its shares are not
publicly traded. Privately held stock is issued to a small
number of shareholders, and the value or price of the stock
is usually determined by comparisons with other similar companies
using factors such as company earnings and gross income.


TREASURE TIP
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The great wealth hunter Waschka says, "If you always hunt elephants,
you may die of starvation. But if you focus on the easier little
game like rabbits and birds, you'll be better prepared when the
elephant comes along."


FINANCIAL QUESTIONS AND ANSWERS
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Q: Are people really that different when it comes to dealing
with money?

A: Yes. This can be very hard to understand and see clearly ahead
of time, and it can be very painful to discover after you've made
a commitment. Consider how you handle your money on your own,
right now. You worry, sure, and maybe sometimes you spend money
you shouldn't, You splurge on gifts for yourself and others,
particularly around holidays, and occasionally you let your
bills pile up. But when someone else, a fiancé or a spouse, has
a stake in your money and you have a stake in theirs, sloppy
habits or thoughtless spending or even incompatible views on how
to manage money can strike at the core of how safe and secure you
feel in your relationship.


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