-•- HomeOfficeDigest.com Newsletter - Issue 131 -•-
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THE HOME OFFICE DIGEST NEWSLETTER
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BE YOUR OWN BOSS
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There are times that bosses have to fire people, the same holds
true when you work for yourself. There are many of you working
at home who would have a much better chance at success in a more
traditional work environment. If you've been at this for a few
years, and still aren't making what you could be in a traditional
office, or aren't as happy as you were working for someone else,
then you need re-assess your career choice. You're shocked we're
saying this? Don't be! Deciding to work from home isn't a
guarantee of success although many websites lead you to believe
it is! This industry requires long hours, hard work, a lot
of dedication, and the ability to adapt on the fly. It's better
to be happy and successful in a traditional setting if you are
struggling to make ends meet working at home. I'm not telling
you to just give up, but if you've given it a fair shot and
still aren't doing too well then try another field. You may
look back on this newsletter and thank me for this advice!


FEATURED ARTICLE
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All About Key Words- The How's And Why's
By  Shahnaz Rauf

What are key words?- These are basically words that best describe
your site and people use them to find you. Thus a site related to
ebooks should be able to come up in searches for ebooks, e-books,
electronic books etc.

Here the trick is to carefully select 3-6 words that best describe
your site and then optimize your site for these key words. The
technique follows:

1. Select the right Key Words: Select the most obvious words people
will use that best relate to your site; Always use the plural form
of the word; Don't use internet related terms such as net, internet,
web etc Thus you should use 'business' instead of 'internet business'.
Also use multiple words.  You may use the following facilities for
keyword selection:

http://www.goodkeywords.com/

http://www.wordtracker.com

http://www.searchterms.com/

2. Go to the link below and use your keywords to search. Take a
close look at the sites that come up, do these match your business
interest? Your competitors site must come up using these keywords.
If not revise your key words. http://www.gogettem.com/

3. Check your keyword popularity - How many searches are being
made using this keyword? If not very popular revise.
http://inventory.goto.com/d/searchinventory/suggestion/

4. Make your text key word rich.

a. Check your meta tags to see what improvement is needed.
Use http://www.webmastermatrix.com/metacheck.html.

b. Use meta tag generator to get the meta tag code with the
right key words and insert it in to your page head. Here are
two free meta tag generators.
http://www.webmastermatrix.com/metagen.html
http://www.site-see.com/ss/metaindex.htm

c. Re-write your web text to include the keywords in the
headings, links and all other text but don't overdo it or
spam. Also please note that for submission to human moderated
search engines like Yahoo meta tags should not be included.

5. Use this keyword analyzer to check keyword density - find
out how 'Keyword rich' is your page:
http://jimtools.com/keywordanalyzer/index.html

6. You are now ready to take on search engines and directories.

7. If you are interested in exploding your traffic through
keyword bidding, you can find out exactly what your competitors
are paying using: http://jimtools.com/gotocost/index.html

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Copyright [C] 2002 Shahnaz Rauf.  Author 'Zero Dollar Budget'
The Free Articles And Free Site Review At http://www.snzeport.com.
For excellent marketing action plans, free advertising , join
free newsletter- The Monster Twister. To Subscribe visit:
http://www.snzeport.com/tmtarchives.htm



DOWNLOAD OF INTEREST
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If you are a MSN Messenger user I'm sure you're fed up by now
with the service outage. Why not stick it to Microsoft and
switch to the much more reliable, easier to use, service with
100,000,000+ more users than the MSN service .... I'm talking
about ICQ. ICQ is the most popular instant messaging client
in the world with well over 200,000,000 registered users. If
you are doing any type of business online this software is
a must have. My suggestion is to at least give it a try.... two
hundred million users can't possibly be wrong. Download
ICQ for free at http://www.icq.com


WHAT ARE THEY THINKING
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I hear far too many stories of people spending their last
dime on the latest marketing scheme or business opportunities
that hit the market. I simply can't understand how people think
they can make money in this business, or any business, when they
don't have the money to put into it. It DOES take money to make
money and it CAN'T all be done for free.  Don't let yourself be
naive enough, or get tricked into thinking anything different.
As I'm sure you used to hearing me say, a home based business
is very similar to a traditional business. Can you think of a
traditional type of business that can run itself for free? Then
why in the world does anyone think they can run a home based
business for free? I will admit that you can save some big bucks
by working at home, but you must have at least a nominal budget
for your business if you want to be a success.


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